Our code - ProductDock

Our code

We’re committed to openness, collaboration, trust, and respect.

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Our mission is to deliver custom-made digital products that enable our customers to be real digital champions. We do this by creating an environment where our team can reach their full potential.

We are a team of rational creatives who are always curious to learn new things and keen to tread new paths. Led by passion and dedication, we love exploring new opportunities and encouraging others to do so. The desire for innovation and progress drives our processes, but we know this is impossible without continuous learning, new knowledge, and courage. We believe that success comes through the lessons we learn along the way and empowers us to grow. We are brave and willing to fulfill our dreams that are never selfish.

Our values

Our compass of values ensures that we are the same company that stands for the same things and guides us on our journey.

Our values


We value mutual trust, understanding, and partnership. Honest communication is the key to creating a positive, productive relationship. Cooperation and caring are essential to us because we believe in building the same kind of relationship with our customers that we have with each other.



We’re all about efficiency. We work hard to ensure that our approach always leads to the best solution for all.

We are passionate about finding the best solution for our customer’s business. We believe in lean product development. We focus on issues that affect our customers, not on the things that don’t. We are dedicated to finding customized solutions for our customers’ needs.



We are a team of passionate people who are always eager to learn new things and try new paths. We never stop pushing ourselves to the limit and trying our best to find the right solution for every problem.

We believe continuous improvement is the key to success, and we can create and implement best practices by adopting a continuous learning mindset. We value everyone’s contributions, regardless of their background.



We love exploring new opportunities and encourage others to do so. Driven by the belief in success, we know that improvement comes through the lessons we learn along the way.

We believe in the power of exploration, taking risks, making mistakes, learning from failure, and then doing something new! When we do things that are hard for us, it makes us stronger. When we push past our fears, it makes us braver. And when we’re brave enough to try something new and fail at first, it makes us more determined than ever!

Ozren Gulan

“Our goal is to nurture an environment where people are determined to work on themselves and improve each day. An environment where we ask our team members how we can help them improve, and where our only competition is ourselves. We aim to enable each crew member to grow and reach their full potential."

Ozren Gulan

COO | Board Member

What our crew says

The great company culture and atmosphere

“When a few of my friends encouraged me to apply for a position in ProductDock, they told me about the great company culture and atmosphere, and I told myself: why not? And they were not wrong – it was the best onboarding experience of my entire career thanks to our Unit Leads Bruno and Miroslav, and especially thanks to Corina, our CPO. The three of them ensured that I was not thrown into the deep end and that my integration was easygoing but also very systematic. I guess that happens when you combine German thoroughness with the Balkan soul. I also remember how supportive my team was because no matter how often I asked them the same question, they always answered with the same patience and grace.”

They love to share knowledge

“The main reason I like to work here is the people. They are all ambitious, curious, they are proactive and what’s most important – they love to share knowledge. That is what inspires me to give my maximum effort.”

ProductDock has a big trust in their people

“I love our company culture – flexibility, amazing working atmosphere, diversity, and knowledge-sharing. That’s something special and unique. What’s also impressive, is that ProductDock has a big trust in their people.”

Teams have the freedom to make decisions

“One of the best things about working in ProductDock is the freedom that the project teams have when it comes to the technologies used, sharing of ideas and finding innovative ways to solve client’s problems. Still, this all happens under the clear guidelines about project goals, client’s and end users’ preferences and Agile principles. Something else that makes the team super productive is open communication about challenges as well as the curiosity that makes the team eager to learn and apply new things, which is great for the project but also for team members’ professional growth.”

It’s never boring at ProductDock

“It’s never boring in ProductDock: daily, we discover, discuss, refine and implement new product features that draw dealers and buyers to the platform we are developing. I think that ProductDock is a perfect place for all Java Backend people, such as myself, who are fed up with boring projects and want to expand their tech stack, like flexible working hours, team autonomy, and knowledge sharing. The freedom that we have when it comes to the choice of technology and problem-solving is proof that ‘autonomous project teams’ is not just a phrase, but something deeply embedded into the methodology and culture of ProductDock.”

Committed colleagues who are ready to help

“What helped me the most to be successful as a developer is my motivation and willingness to learn, dedication, and quite a lot of persistence. But most importantly, I think that each person in this line of business, especially a rookie, needs to have mentors by their side. I was really lucky in that regard, as I had and still have very committed colleagues who are ready to help with advice or valuable insight whenever there’s a need. This was crucial for my career path in ProductDock.”

Plenty of opportunities to learn and grow

“I was pleasantly surprised by the fact that Rookie BootCamp is not just a PR thing but an actual and efficient simulation of working on a real project for an actual client. It was great to be a part of this program. Not only that, I became part of a team after the internship ended. ProductDock is encouraging, supportive and above all – a professional working environment, with plenty of opportunities to learn and grow.”

What is #FailFastCulture? - Safe working environment

“The Fail Fast Approach that we strive for in ProductDock is the foundation of every successful team and company. It allows team members to see the goal clearly and feel a collective responsibility for achieving that goal. It also facilitates transparent communication and direct feedback culture. Still, most importantly – it creates a safe working environment where there are no stupid questions, and team members are encouraged to take risks to bring the team closer to its goal(s). There is no judgment, no pointing fingers, and it makes a great material for retrospective discussions because it allows the team to openly discuss what worked and what didn’t work, from which the entire team can learn.”

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