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ProductDock: Marta Costa

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Ethics of AI

Marta Costa

UI/UX Designer

Our UX/UI designer, Marta Costa, presented a talk titled “Ethics of AI” at the most recent Friday Talk. She explored some of the principles of AI ethics, why they are important, the consequences of breaking them, and what we can do to support them.

During the talk, Marta talked about how AI ethics promotes the development and usage of AI in a trustworthy and responsible way.

Marta comprehensively analyzed how artificial intelligence impacts our personal and professional lives. She emphasized the importance of understanding AI’s benefits, concerns, and regulatory aspects. Marta highlighted why it is essential for professionals to grasp these concepts and offered an in-depth examination of six fundamental principles of AI ethics:

  • Fairness and non-discrimination
  • Non-maleficence
  • Transparency and explainability
  • Accountability and responsibility
  • Privacy and data protection
  • Safety and security.


By exploring the core principles of AI ethics, Marta clarified that the ultimate aim is to prevent harmful consequences and enhance the use of AI for positive outcomes.

If you are interested in this topic and would like to find out more about AI’s ethics, check out the materials of this insightful Friday Talk. Also, follow our blog section for exciting topics we’ll share soon.

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ProductDock: Marta Costa

Marta Costa

UI/UX Designer

Marta is a multidisciplinary UX/UI designer who has been crafting experiences for B2C and B2B digital products for almost ten years. Her ultimate goal is to design easy-to-use, meaningful, and enjoyable products that will make businesses thrive. She is a problem solver who loves to embrace new challenges and learn about new industries, technologies, and of course, users!


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