Two people – One mind: UX & Product Owner – Collaboration that strives for excellence

December 9th 2021
Date
Dec 9th 2021
Time
18:00
Location
Courtyard by Marriott Banja Luka, Prvog Krajiskog Korpusa 33, Banja Luka, Serb Republic, BA

How does the cooperation between a Product Owner and UX Designer contribute to the quality and excellence of the digital solutions development process?

The cooperation between a Product Owner and UX Designer is essential for achieving high-quality and excellent digital solutions. Both roles play a crucial part in the development process, and their collaboration can have a significant impact on the overall success of the project.

The Product Owner is responsible for defining the product vision and strategy, identifying the user needs, and managing the product backlog. On the other hand, the UX Designer focuses on designing the user experience and ensuring that the product meets the users’ needs and expectations.

These roles intertwine by working together to define the product’s features, functionality, and user interface. The Product Owner provides the UX Designer with a clear understanding of the product requirements and user needs, while the UX Designer creates user-centered designs that meet those requirements.

Effective collaboration between the Product Owner and UX Designer improves the teamwork dynamic, as it ensures that everyone involved in the project has a shared understanding of the product’s goals and user needs. This collaboration enables the team to work efficiently and effectively towards achieving those goals.

To facilitate this collaboration, various tools and methods can be used, such as user research, design thinking, wireframing, prototyping, and user testing. These tools and methods help the Product Owner and UX Designer to work together more effectively and efficiently, ensuring that the product meets the users’ needs and expectations.

The absence of one of these roles can have a significant impact on the outcome of the project. Without a Product Owner, the team may lack a clear understanding of the product’s goals and user needs, resulting in a product that does not meet the users’ expectations. Similarly, without a UX Designer, the team may fail to design a user-centered product, resulting in a product that is difficult to use and does not meet the users’ needs.

If you want to learn more about this topic, join Jovana Romčević Šukalo, UX designer, and Anja Šolak, Product Owner, with several years of experience on projects regarding the development of software products at the Hotel Marriott in Banja Luka on December 9th.

Registration for the event is obligatory, and the number of participants is limited. You can apply at the link. Compliance with the epidemic measures in the Serb Republic is mandatory.