DE- AI acceleration
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Nearshore software development for finance—secure, scalable, and compliant solutions for banking, payments, and APIs.
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Retail software development services—e-commerce, POS, logistics, and AI-driven personalization from nearshore engineering teams.
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Nearshore manufacturing software development—ERP systems, IoT platforms, and automation tools to optimize industrial operations.
- Finance
- What we do
- Services
- Software modernization services
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- Idea validation & Product development services
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- Integrations for digital ecosystems
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- Collaboration models
- Collaboration models
Explore collaboration models customized to your specific needs: Complete nearshoring teams, Local heroes from partners with the nearshoring team, or Mixed tech teams with partners.
- Way of work
Through close collaboration with your business, we create customized solutions aligned with your specific requirements, resulting in sustainable outcomes.
- Collaboration models
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- About Us
- Who we are
We are a full-service nearshoring provider for digital software products, uniquely positioned as a high-quality partner with native-speaking local experts, perfectly aligned with your business needs.
- Meet our team
ProductDock’s experienced team proficient in modern technologies and tools, boasts 15 years of successful projects, collaborating with prominent companies.
- Why nearshoring
Elevate your business efficiently with our premium full-service software development services that blend nearshore and local expertise to support you throughout your digital product journey.
- Who we are
- Our work
- Career
- Life at ProductDock
We’re all about fostering teamwork, creativity, and empowerment within our team of over 120 incredibly talented experts in modern technologies.
- Open positions
Do you enjoy working on exciting projects and feel rewarded when those efforts are successful? If so, we’d like you to join our team.
- Hiring guide
How we choose our crew members? We think of you as a member of our crew. We are happy to share our process with you!
- Rookie boot camp internship
Start your IT journey with Rookie boot camp, our paid internship program where students and graduates build skills, gain confidence, and get real-world experience.
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Expand your expertise through networking with like-minded individuals and engaging in knowledge-sharing sessions at our upcoming events.
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CHALLENGE #2: · Broken user journey
Beautiful website.
No revenue.
Visitors leave within seconds. The ones who sign up often cancel soon after. Something between the first impression and the desired last click is broken.
DOES THIS SOUND LIKE YOU?
You’ve invested in features, design, and traffic. Users are landing on your site and the amount of visitors climbs. But the numbers underneath tell a different story: traffic climbs, revenue doesn’t. Sign-ups happen, but there is no user engagement to be tracked. Trials convert, then quietly churn. The support inbox stays quiet, no complaints, no angry emails, because most users don’t complain about friction, they simply disappear. You have traffic. You don’t have a funnel that holds.
SOUND FAMILIAR?
“Half of our visitors leave within seconds.”
“Our visitors have been increasing, but not our sign ups.”
“We’ve included an accessibility widget, that will do the trick!”
“Users told us they wanted this feature, but now don’t use it”
“The support inbox is quiet.”
Common issues that impact the user journey.
| ISSUE | IMPACT ON THE USER |
|---|---|
| No clear value proposition | The user visits your website but does not find any reason to stay, not to mention to hand over their data to you in the sign up process. |
| Poor onboarding | When tutorials are too long, complex, or tedious, users feel frustrated and leave before seeing value. |
| Complex navigation & user flows | Hard-to-find features make users feel lost, significantly impacting retention. |
| Lack of user guidance and feedback | When a system fails to provide feedback, users assume the system is broken. |
| Poor accessibility | Ignoring accessibility best practices excludes users with disabilities and results in poor usability for everyone. |
| Lack of mobile optimization | Failing to adapt to screen sizes alienates users who rely on mobile-first workflows and prefer to use on the go. |
| Poor performance | Inadequate system performance and slow page loads create high friction and trust loss. |
How we improve your customer’s journey.
-
1
Understanding the problem | 1-2 days
We start by gathering details about your product, users, value proposition, industry, business goals, and what made you reach out to us. Seeing a demo and talking with key stakeholders gives us a full picture and lets us plan the next steps.
-
2
Expert design review | 1-2 weeks
Our expert design review analyzes your complete user journey to pinpoint friction points, identify “Aha!” moments, and uncover growth opportunities. We tailor our assessment to your specific business goals, covering critical areas like information structure, interaction, error handling, performance, and accessibility. You’ll receive clear, actionable findings and recommendations to improve the user experience.
-
3
Bring users into the loop | 1-2 weeks
Interface changes alone aren’t always enough; true insight comes from listening to your users. We help you uncover what they really need, not just what they want, by asking the right questions. Many clients we’ve collaborated with were working based on assumptions or outdated user data. Talking with a few users will not take much time, especially when AI-accelerated, and will help validate our plan and tailor the best strategy.
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4
Define and implement UX strategy | 1-2 months (optional)
By aligning user needs with business goals, we help achieve your product’s vision through functional and delightful design, teaching your team the right tools to embed the UX strategy into their development process. Instead of a full redesign, we target high-impact issues in short, tested cycles. Each sprint removes obstacles from the user’s path. Your metrics start moving before the project is over.
Ready to talk about it?
Most of these conversations start with a feeling rather than a number: Something in the product isn’t working, but nobody can quite put their finger on where. When product teams are used to working at full speed, it’s easy to miss certain details. That’s exactly what we help you figure out. Walk us through what you’re seeing, and we’ll tell you honestly what we think is going on. Oftentimes, small tweaks are enough to make a big impact.
WHO WE ARE
We are a Berlin-based software engineering company with 100+ engineers and 15 years of experience delivering complex projects for mid-market companies across the Netherlands, the UK, Scandinavia and beyond.
Our engineering teams operate across Serbia and Bosnia & Herzegovina. We’ve spent 15 years helping teams validate ideas before they build the wrong thing. We know exactly where products, journeys, and interfaces lose users, and how to fix them. We offer both idea validation and product development experts as well as dedicated interdisciplinary teams, depending on what works best for your organization.
TRUSTED BY TEAMS AT
