DE- AI acceleration
- Industries
- Finance
Nearshore software development for finance—secure, scalable, and compliant solutions for banking, payments, and APIs.
- Retail
Retail software development services—e-commerce, POS, logistics, and AI-driven personalization from nearshore engineering teams.
- Manufacturing
Nearshore manufacturing software development—ERP systems, IoT platforms, and automation tools to optimize industrial operations.
- Finance
- What we do
- Services
- Software modernization services
- Cloud solutions
- AI – Artificial intelligence
- Idea validation & Product development services
- Digital solutions
- Integrations for digital ecosystems
- A11y – Accessibility
- QA – Test development
- Technologies
- Front-end
- Back-end
- DevOps & CI/CD
- Cloud
- Mobile
- Collaboration models
- Collaboration models
Explore collaboration models customized to your specific needs: Complete nearshoring teams, Local heroes from partners with the nearshoring team, or Mixed tech teams with partners.
- Way of work
Through close collaboration with your business, we create customized solutions aligned with your specific requirements, resulting in sustainable outcomes.
- Collaboration models
- Services
- About Us
- Who we are
We are a full-service nearshoring provider for digital software products, uniquely positioned as a high-quality partner with native-speaking local experts, perfectly aligned with your business needs.
- Meet our team
ProductDock’s experienced team proficient in modern technologies and tools, boasts 15 years of successful projects, collaborating with prominent companies.
- Why nearshoring
Elevate your business efficiently with our premium full-service software development services that blend nearshore and local expertise to support you throughout your digital product journey.
- Who we are
- Our work
- Career
- Life at ProductDock
We’re all about fostering teamwork, creativity, and empowerment within our team of over 120 incredibly talented experts in modern technologies.
- Open positions
Do you enjoy working on exciting projects and feel rewarded when those efforts are successful? If so, we’d like you to join our team.
- Hiring guide
How we choose our crew members? We think of you as a member of our crew. We are happy to share our process with you!
- Rookie boot camp internship
Start your IT journey with Rookie boot camp, our paid internship program where students and graduates build skills, gain confidence, and get real-world experience.
- Life at ProductDock
- Newsroom
- News
Stay engaged with our most recent updates and releases, ensuring you are always up-to-date with the latest developments in the dynamic world of ProductDock.
- Events
Expand your expertise through networking with like-minded individuals and engaging in knowledge-sharing sessions at our upcoming events.
- News
- Blog
- Get in touch
CHALLENGE #1: · Interface from the past
Your interface still looks the same.
Your competitors don’t.
An outdated UI isn’t just an aesthetic problem.
It’s costing you users, deals, and money.
We eliminate friction and design tailored, high-impact interfaces that captivate your users – no generic AI clones.
DOES THIS SOUND LIKE YOU?
A client reached out to us, knowing the interface needed work. Internally the team relied on unquestioned workarounds, new hires took longer to onboard than they should, both affecting the team’s overall performance. But the bigger signal was external: Potential buyers went silent after a product-demo, existing clients inquired “when you’re planning to update the look,” and user reviews frequently noted that the application felt dated. Although the core functionality remained solid, the outdated user interface undermined user confidence, ultimately driving customers toward competing solutions.
SOUND FAMILIAR?
“The demo went well, but they seemed put off by how it looked.”
“New users take forever to get up to speed!”
“Our competitor just relaunched. It looks great!”
“We keep patching the front end. It never feels finished.”
Industry insights – Where does your product sit?
Inconsistent layouts, no design system, zero mobile support. Users avoid it where possible.
Functional but dated. Navigation works, but onboarding is slow, and some components don’t work properly.
Clean layout, particle component consistency. Responsive on most screens. Needs polish and modernization.
Unified design system. Fast, accessible, mobile-first. Interface feels invisible to users.
How we redesign your product.
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1
Understand what’s actually broken | 1-2 weeks
Before we touch a single screen, we audit your current UI against real user behavior. We look at drop-off points, onboarding friction, and the places your team has been quietly working around for months. You leave with a prioritized list of what’s hurting your business the most.
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2
Concept proposal | 1-2 weeks
Having a clear idea of what needs to be improved, we start working on several concepts to deliver a brand expression that will resonate with your users both visually and emotionally. Moving beyond automated AI UI generation, we craft engaging User Experiences that deliver value and satisfaction for every user.
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3
Design system and component library | 1-2 weeks
We build a shared design system: reusable components, consistent typography, accessible color palettes, and responsive patterns that work across every screen. Your team stops rebuilding the same things. Every new feature you ship will now be faster and of the same quality, without having to start from scratch.
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4
Phased rollout on live product | 1-4 months (optional)
We rebuild the UI incrementally, prioritizing high-impact screens first so users see improvement quickly and nothing breaks in production. By the end, your product looks like it was designed today. Onboarding time drops. Demo conversion improves. The comment about the UI looking dated no longer appears in your client calls. We will keep measuring improvements over time to track how users feel about the software.
Ready to talk about it?
Most of our UI conversations begin with a familiar story: The team knows something’s off, but there’s no clear picture of where to begin or what fixing it would actually cost. That’s exactly what a first call is for. Walk us through what you’re seeing, and we’ll tell you honestly what we think is standing in the way.
WHO WE ARE
We are a Berlin-based software engineering company with 100+ engineers and 15 years of experience delivering complex projects for mid-market companies across the Netherlands, the UK, Scandinavia and beyond.
Our engineering teams operate across Serbia and Bosnia & Herzegovina. We’ve spent 15 years helping teams validate ideas before they build the wrong thing. We know exactly where products, journeys, and interfaces lose users, and how to fix them. We offer both idea validation and product development experts as well as dedicated interdisciplinary teams, depending on what works best for your organization.
TRUSTED BY TEAMS AT
