We start with the Problem to understand what we need to solve via a digital product. For us, a problem is a business opportunity that we can own and solve.
Once the problem is understood, we will use different artifacts to define the business solution. Those can be the User Journey, a mapping of the user’s experiences and actions needed to solve the problem. A proposal of Tech Capabilities, meaning the Tech Stack, SaaS, tools, or other providers needed to build a solution. And, of course, we will use your KPIs to be able to measure how the solution contributes to your business goals.
We cannot know the perfect solution in the beginning. Therefore we use different mechanisms to validate the business solution we consider to create value.
There are tons of technical frameworks, services, and tools available. With a Proof of Technology, we validate if our technology concept is viable. To evaluate if a technical architecture will be feasible, we build a Walking Skeleton, mashing up all necessary tech capabilities that have been validated in the proof of technology.
We won’t build a full-fledged version with a complete feature set, but instead, we will build an MVP with a minimal feature set and bring it to the market to get real user feedback.
We do Interviews or User Tests to validate if the MVP is indeed viable and desirable.
The more mature a solution gets, the more supporting tasks we need in order to improve the solution and the team that is building that solution. We can take care of the Operations or support an internal team that operates the technical environment.
Our Coaches will speed up the teams, ensure new colleagues’ proper onboarding and support the team to stay focused. They will also help build an outcome-driven Roadmap that reflects business expectations and gives the team the freedom to decide on the next desirable solutions.
As soon as enough users are onboarded, our team will introduce A/B Testing mechanisms to validate feature ideas with relevant test groups.
And the more we learn, the more we know, which is why we do Research on user satisfaction, upcoming market opportunities, competition, new tech trends, and strategies – all considered essential to win the digital championship.
