Retail
software
development.

Flexible. Customer-focused. Future-ready retail software. We help retail organizations build scalable, customer-driven solutions — from e-commerce platforms and POS systems to logistics management, API integrations, and AI-powered personalization.

Get in touch

Our work.

Explore our success stories, case studies, and project insightsfor real-life examples of our work.

Case study

Seamless shopping experience:
Checkout to go.

Our client founded a startup to provide store visitors a seamless shopping experience, where the customers can effortlessly complete their purchases at a convenient checkout terminal or through an app, allowing them to leave the store without waiting in line.

Together with a Product Lead on client’s site ProductDock provided a small Product team consisting of a Product Owner and Developers to build the MVP for Android and iOS Devices. The MVP is not only used as a proof of concept but also leads a working software that leads to the buy-in of the investors.

Outcomes.

Investor buy-in

User experience testing

Technical feasibility validation

B2B & B2C

iOS & Android apps

Case study

KPIs digested and ready for delivery.

Our client is a hidden champion in the food & beverage industry. It provides services for the gastronomy industry, breweries, pubs, and beverage distribution.

The goal of our Product team was to develop a tool that would serve as a concierge for restaurant owners, allowing them to have greater control over their revenue, expenses, suppliers, and make predictions about their business.

Outcomes.

Early detection of cost drivers

Reduced time to action

Increased revenue

B2B

Mobile app

Case study

ScaleUp: Buy & sell cars like a pro.

Our client was one of the biggest e-commerce companies in the world. They had the vision to win several markets with a vertical platform for selling and buying vehicles.

The main focus of our Product team was to design and build a scalable platform for selling & buying vehicles for professional car dealers, buyers and private sellers which in the end will be applicable to local automotive markets across the whole world.

Outcomes.

Scalable vehicle platforms

Leading position on the market

Enabled business growth

Increased revenue

B2C

Web app

Case study

To risk or not to risk – the answer is User Research.

A big association of plumbing and heating companies wanted to elaborate what beneficial services they could offer to their members. One idea was the creation of a risk management tool.

A Product Duo from ProductDock and our parent company codecentric did intense user research to find out, if this kind of need exists or if it may be too risky to invest in such an endeavour.

Outcomes.

Build or buy decision-making support

Validation of current user pain points & needs

Market insights

B2B

User research

Case study

Car dealers platform that drives sales.

A popular automotive retailer wanted to scale their IT capabilities with an aim to offer better experience to their car dealers.

The ProductDock team worked closely with the client’s teams in mixed mode by providing a smart comparison tool to help car sellers solve the nagging questions: What price will work for my offered car and How can I promote it so that it will be found by potential buyers?

Outcomes.

Higher car seller satisfaction and retention

Increased engagement of car sellers

Increase of sold cars

Increased revenue

B2C

Web app

Success story

Modernizing through Integration.

Our client is a multinational fashion retail company with a presence across 20 European countries. Operating across multiple countries and using different tools lead to significant challenges in regards of streamlining data of different kinds: HR data, support tickets, and supply chain.

Collaborating as the first nearshore supplier in a mixed team with our partner codecentric we established a five-year plus partnership and delivered three major data integration projects. Using MuleSoft Anypoint Platform, we consolidated HR data, connected ticketing systems, synchronized tickets in Jira, and implemented full supply chain tracing from an Asian harbor to local logistics.

Outcomes.

Data Consolidation

Centralized Ticketing System

Supply Chain Tracing

Retail

B2B & B2E

MuleSoft Integration

Why choose us for retail software development?

We deliver custom nearshore software development services for the retail sector—providing scalable, high-quality solutions that optimize operations, strengthen digital presence, and enhance customer experience through AI-driven personalization.

01

Commitment to quality

Proven expertise in delivering secure,  high-performance software that meets the highest standards of the retail industry.

02

Scalable solutions

Designed to adapt to evolving business needs, ensuring sustainability, reliability, and seamless growth.

03

Real-time collaboration

Enhancing productivity, efficiency, and alignment with uninterrupted, responsive, same-time-zone access.

04

Fast access to tech experts

Expertise in e-commerce, POS, logistics,  APIs, and AI, delivered with agility and a feedback-driven approach.

05

European hubs

Right at your doorstep, ensuring reliability,
proximity, and seamless collaboration
to meet your needs.

06

Shared values

Fostering collaboration, teamwork,
and clear communication for a cohesive,
high-performing work environment.

About us.

15

Years of expertise

ProductDock was officially born in 2021, after 12 years of experience in sustainable product development in Serbia and Bosnia-Herzegovina under the name codecentric

120 +

Experts in industry

We’re a dynamic team of tech innovators with over 120 top-tier engineers, UX/UI designers, and product managers dedicated to crafting user-friendly software solutions.

05

Locations across Europe

We are a technology house headquartered in Berlin, Germany, with engineering hubs in Novi Sad, Banja Luka, Doboj, and Lisbon.

What our customers say.

Life at ProductDock image
  • “The team delivered a product that supported the daily work of our shift leaders and made the hard work on shop floors every day a little bit easier.”

    Thomas Tuschter

    Production Engineer at KAMAX

  • “The ProductDock AG team is always very helpful and engaged.”

    Ingo Bartel

    Director of Technology, Adevinta

  • “The outcomes and quality of the work of the ProductDock teams were on par with those of our internal teams.”

    Peter Laufer

    Director of Engineering, Adevinta

Reviews 4.6

Powered by

Our service portfolio.

Transform your systems and unlock new opportunities. From modernizing legacy platforms to launching innovative products, our services help reduce risk, accelerate delivery, and create measurable business impact.

Software modernization

We modernize outdated systems into secure, scalable platforms—reducing technical debt and aligning architecture, UX, and delivery with business goals.

Cloud solutions

We deliver secure, scalable cloud solutions across AWS, Azure, GCP, and European platforms, enabling enterprises to modernize, stay compliant, and scale with confidence.

AI – Artificial intelligence

We design AI solutions that enhance interactions, improve decisions, and streamline operations—delivering scalable, measurable value through automation, analytics, and personalization.

Idea validation & product development

We build user-driven products by validating early, solving real problems, and adapting to your stage—ensuring impact, efficiency, and business alignment.

Digital solutions

Deliver scalable, secure software solutions. We guide modernization—off-the-shelf, team enablement, or custom builds—ensuring alignment, reduced risk, and ROI.

Integration

Seamlessly integrate legacy and modern systems with cloud, enabling real-time data, APIs, and automation to streamline operations and scale.

A11y – Accessibility

Our accessibility services adhere to WCAG 2.2 and the European Accessibility Act, integrating into workflows to boost usability, reduce risk, and expand reach.

QA – Test development

We deliver reliable, secure, and accessible software by embedding quality from planning to release, combining manual, automated, and accessibility testing to reduce risk, improve velocity, and ensure measurable outcomes.

*

Requests outside of our service portfolio can be fulfilled in collaboration with our partners.

Collaboration models.

We have experts to complement your team. Whatever specialization you need, we’ll work together to design your dream team and deliver high-quality, and scalable retail solutions.

Complete nearshoring teams

Leverage the full, high-quality development capabilities. Our English-speaking team works closely with your business or product owners, ensuring a seamless communication flow.

Choose the most effective path to optimize costs and enhance your software development for cutting-edge products.

Mixed tech teams with partners

Introducing our local native heroes, a mixed tech team of both local and remote professionals dedicated to advancing your digital product.

Experience the optimal blend of quality and affordability, making it the ideal choice for scaling your project with confidence.

Technologies 
we use.

Way of working.

We specialize in design and development for the retail sector, working collaboratively to create user-centric digital products that align with business goals and evolving market trends.

Process flow showing six stages: Identify, Define, Design, Implement, Operate, and Maintain.
  1. 01

    Identify

    Our initial focus is exploring and understanding your unique requirements and potential business opportunities. We conduct research, identify your target audience, and carefully analyze any challenges or gaps your product has the potential to address.

  2. 02

    Define

    In this phase, we clearly outline your product’s vision and goals. We design a feature set that is responsive to ongoing feedback and the evolving needs of your customers. The result is an outcome-driven roadmap with user stories to align the team with the mission.

  3. 03

    Design

    Now, we enter the design phase, where we conceptualize and plan your product’s features and user experience. Our team will develop user interfaces, create conceptual designs, and shape the overall user interaction while keeping the user and stakeholders in the loop.

  4. 04

    Implement

    With the foundation set, it’s time to bring your product to life. Based on the evolving requirements and design, we implement features, engage in iterative coding, conduct various tests, and adapt based on early feedback.

  5. 05

    Operate

    Upon reaching this stage, our focus shifts to the launch of your product. We ensure a smooth operation, monitoring performance closely, providing ongoing support, and adjusting strategies based on initial user feedback and the defined product metrics.

  6. 06

    Maintain

    Beyond the launch, we commit to sustaining and optimizing your product’s lifecycle. We monitor KPIs to avoid missing a product pivot if needed. Our ongoing efforts include regular maintenance, addressing issues or bugs, implementing updates or enhancements, and managing the overall system health.

Project journey.

Onboarding

Our unit leads and experts work with you to build the right team, defining technologies, methodologies, and tasks. We set clear success criteria for 3, 6, and 12-month milestones.

We can scale immediately with available talent or expand within 10–12 weeks if needed. Feedback during scaling helps refine the team mix, while our tailored curriculum ensures smooth onboarding.

Ongoing project

We foster seamless collaboration through regular meetings that provide project updates and facilitate strategic business discussions.

We highly value feedback from both you and our teams, ensuring continuous improvement through our staffing manager and coaches. We regularly review success criteria, monitor progress, and present reports with recommendations for improvement.

Our strategic team planning includes promotions, rotations, and training, working closely with you to optimize team development.

Maintenance

A dedicated team lead ensures smooth operations and continuous evolution of your software.

Our specialized maintenance team guarantees consistent service and sustained product excellence. A cloud operations team is available to enhance reliability and efficiency. We offer joint venture opportunities to build the entire product, aligning our expertise with your vision.

Project end

We collaboratively create a structured handover plan covering tasks, deliverables, and timeline, led by a dedicated transition lead.

A completion bonus is defined for employees. We provide a detailed capacity plan for scaling down the team and costs with flexibility. The handover lead ensures a smooth transition, maintaining continuity for success.

Meet our team.

Our cross-functional teams of engineers, designers, and product experts combine technical skills, business insight, and industry experience to build high-impact digital products.

Engineering specialists.

A highly skilled team embracing agility and a test-driven approach.

Our engineers leverage industry best practices and cutting-edge cloud tools. Applying feedback-driven development with continuous delivery and testing.

UX & UI specialists.

Intrinsically curious people, eager to learn and motivated for perfection.

The team is composed of highly experienced professionals with deep industry knowledge in finance, retail, manufacturing, health care, telecommunications, food and beverages, automotive, and travel and tourism.

Product specialists.

Highly motivated to deliver innovative solutions tailored to your unique challenges.

Our English-speaking team works closely with your business or product owner, ensuring a seamless communication flow.

Our partner network.

Strategic partnerships strengthen our capabilities across agile software development, UX/UI, cloud, and DevOps.

As an expert in custom software development, codecentric AG is a leader in agile software development and innovative technologies in Germany.
codecentric combines the know-how of the best IT architects and software developers in the country with practical knowledge from numerous projects in areas such as Continuous Delivery, Big Data, IoT, performance solutions, agile and enterprise software development, and maintains partnerships with leading solutions partners.
UX&I is a consultancy for user experience, UI design and UI engineering and is considered one of the best-known UX companies in Germany.
UX&i supports employees, teams and organizations in exploiting the full potential for user-centered, innovative product development and achieving better customer feedback, faster results and more sustainable collaboration. They offer a broad range of services, including UX Compass, UX Enablement, and UX Excellence.
Softwareallianz Deutschland unites over 110 IT service providers with more than 13,000 employees nationwide.
By bringing together partners, the Software Alliance offers a complementary pool of resources and expertise for comprehensive IT services: From IT consulting and strategic and process optimisation to software development and maintenance as well as data analysis and business intelligence. It supports companies with the transition to cloud services, including SaaS operation, support and cyber security.
cc cloud is a wholly owned subsidiary of codecentric AG that provides managed services, cloud operations, and cloud operations consulting.
cc cloud combines code-centric infrastructure and DevOps expertise for cloud-based applications and platforms. Their service portfolio includes Infrastructure and DevOps know-how for cloud-based applications and platforms, Kubernetes as a Service and Gitlab as a Service on IONOS cloud.

Tell us more about your needs.

Building a software solution or have an existing one?

Get in touch