- Services
- Our service portfolio
We bring your digital product vision to life, from crafting real-world testable prototypes to delivering comprehensive product solutions.
- Collaboration models
Explore collaboration models customized to your specific needs: Complete nearshoring teams, Local heroes from partners with the nearshoring team, or Mixed tech teams with partners.
- Way of working
Through close collaboration with your business, we create customized solutions aligned with your specific requirements, resulting in sustainable outcomes.
- Our service portfolio
- Industries
- Finance
Nearshore software development for finance—secure, scalable, and compliant solutions for banking, payments, and APIs.
- Retail
Retail software development services—e-commerce, POS, logistics, and AI-driven personalization from nearshore engineering teams.
- Manufacturing
Nearshore manufacturing software development—ERP systems, IoT platforms, and automation tools to optimize industrial operations.
- Finance
- About Us
- Who we are
We are a full-service nearshoring provider for digital software products, uniquely positioned as a high-quality partner with native-speaking local experts, perfectly aligned with your business needs.
- Meet our team
ProductDock’s experienced team proficient in modern technologies and tools, boasts 15 years of successful projects, collaborating with prominent companies.
- Our locations
We are ProductDock, a full-service nearshoring provider for digital software products, headquartered in Berlin, with engineering hubs in Lisbon, Novi Sad, Banja Luka, and Doboj.
- Why nearshoring
Elevate your business efficiently with our premium full-service software development services that blend nearshore and local expertise to support you throughout your digital product journey.
- Who we are
- Our work
- Career
- Life at ProductDock
We’re all about fostering teamwork, creativity, and empowerment within our team of over 120 incredibly talented experts in modern technologies.
- Open positions
Do you enjoy working on exciting projects and feel rewarded when those efforts are successful? If so, we’d like you to join our team.
- Candidate info guide
How we choose our crew members? We think of you as a member of our crew. We are happy to share our process with you!
- Life at ProductDock
- Newsroom
- News
Stay engaged with our most recent updates and releases, ensuring you are always up-to-date with the latest developments in the dynamic world of ProductDock.
- Events
Expand your expertise through networking with like-minded individuals and engaging in knowledge-sharing sessions at our upcoming events.
- News
- Blog
- Get in touch
Retail
software
development.
Facing rising IT costs or talent shortages? Our custom-made retail solutions empower businesses to scale seamlessly and with ease.
Get in touch
Nearshore
retail
software
development.
The retail industry is rapidly evolving, shaped by e-commerce growth, omnichannel demands, and AI-driven personalization. Staying competitive requires flexible, customer-focused technology.
We deliver nearshore software development services for the retail sector—streamlining operations, enhancing digital experiences, and enabling data-driven personalization.
E-commerce platforms | POS solutions | Logistics management | API integrations | AI & chatbot personalization
Why choose us for
retail software
development?
We deliver custom nearshore software development services for the retail sector—providing scalable, high-quality solutions that optimize operations, strengthen digital presence, and enhance customer experience through AI-driven personalization.
01
Commitment
to quality
02
Scalable
solutions
03
Real-time
collaboration
04
Fast access
to tech experts
05
European
hubs
06
Shared
values
About us.
Years of expertise
ProductDock was officially born in 2021, after 12 years of experience in sustainable product development in Serbia and Bosnia-Herzegovina under the name codecentric
Experts in industry
We’re a dynamic team of tech innovators with over 120 top-tier engineers, UX/UI designers, and product managers dedicated to crafting user-friendly software solutions.
Locations across Europe
We are a technology house headquartered in Berlin, Germany, with engineering hubs in Novi Sad, Banja Luka, Doboj, and Lisbon.
Retail sector
services.
Driven by precision and innovation, we transform your digital vision—
from testable prototypes to scalable, secure retail software—delivering efficiency, personalization, and seamless growth.
Full-stack
software
engineering
Idea validation
and prototyping
Product
development
Cloud-native
development
Application
modernization
Mobile-first
development
Customer-facing
technologies
Data-engineering
services
Applied AI/ML
services
User experience
design
*
collaboration with our partners.
Collaboration models.
We have experts to complement your team. Whatever specialization you need, we’ll work together to design your dream team and deliver high-quality, and scalable retail solutions.
Complete
nearshoring teams
Leverage the full, high-quality development capabilities. Our English-speaking team works closely with your business or product owners, ensuring a seamless communication flow.
Choose the most effective path to optimize costs and enhance your software development for cutting-edge products.
Mixed tech teams with partners
Introducing our local native heroes, a mixed tech team of both local and remote professionals dedicated to advancing your digital product.
Experience the optimal blend of quality and affordability, making it the ideal choice for scaling your project with confidence.
Way of working.
We specialize in design and development for the retail sector, working collaboratively to create user-centric digital products that align with business goals and evolving market trends.
-
01
Identify
Our initial focus is exploring and understanding your unique requirements and potential business opportunities. We conduct research, identify your target audience, and carefully analyze any challenges or gaps your product has the potential to address.
-
02
Define
In this phase, we clearly outline your product’s vision and goals. We design a feature set that is responsive to ongoing feedback and the evolving needs of your customers. The result is an outcome-driven roadmap with user stories to align the team with the mission.
-
03
Design
Now, we enter the design phase, where we conceptualize and plan your product’s features and user experience. Our team will develop user interfaces, create conceptual designs, and shape the overall user interaction while keeping the user and stakeholders in the loop.
-
04
Implement
With the foundation set, it’s time to bring your product to life. Based on the evolving requirements and design, we implement features, engage in iterative coding, conduct various tests, and adapt based on early feedback.
-
05
Operate
Upon reaching this stage, our focus shifts to the launch of your product. We ensure a smooth operation, monitoring performance closely, providing ongoing support, and adjusting strategies based on initial user feedback and the defined product metrics.
-
06
Maintain
Beyond the launch, we commit to sustaining and optimizing your product’s lifecycle. We monitor KPIs to avoid missing a product pivot if needed. Our ongoing efforts include regular maintenance, addressing issues or bugs, implementing updates or enhancements, and managing the overall system health.
Project journey.
Onboarding
Our unit leads and experts work with you to build the right team, defining technologies, methodologies, and tasks. We set clear success criteria for 3, 6, and 12-month milestones.
We can scale immediately with available talent or expand within 10–12 weeks if needed. Feedback during scaling helps refine the team mix, while our tailored curriculum ensures smooth onboarding.
Ongoing project
We foster seamless collaboration through regular meetings that provide project updates and facilitate strategic business discussions.
We highly value feedback from both you and our teams, ensuring continuous improvement through our staffing manager and coaches. We regularly review success criteria, monitor progress, and present reports with recommendations for improvement.
Our strategic team planning includes promotions, rotations, and training, working closely with you to optimize team development.
Maintenance
A dedicated team lead ensures smooth operations and continuous evolution of your software.
Our specialized maintenance team guarantees consistent service and sustained product excellence. A cloud operations team is available to enhance reliability and efficiency. We offer joint venture opportunities to build the entire product, aligning our expertise with your vision.
Project end
We collaboratively create a structured handover plan covering tasks, deliverables, and timeline, led by a dedicated transition lead.
A completion bonus is defined for employees. We provide a detailed capacity plan for scaling down the team and costs with flexibility. The handover lead ensures a smooth transition, maintaining continuity for success.
Our work.
Explore our success stories, case studies, and project insights
for real-life examples of our work.
Meet our team.
Our cross-functional teams of engineers, designers, and product experts combine technical skills, business insight, and industry experience to build high-impact digital products.
Engineering specialists.
A highly skilled team embracing agility and a test-driven approach.
Our engineers leverage industry best practices and cutting-edge cloud tools. Applying feedback-driven development with continuous delivery and testing.
UX & UI specialists.
Intrinsically curious people, eager to learn and motivated for perfection.
The team is composed of highly experienced professionals with deep industry knowledge in finance, retail, manufacturing, health care, telecommunications, food and beverages, automotive, and travel and tourism.
Product specialists.
Highly motivated to deliver innovative solutions tailored to your unique challenges.
Our English-speaking team works closely with your business or product owner, ensuring a seamless communication flow.
Our partner network.
Strategic partnerships strengthen our capabilities across agile software development, UX/UI, cloud, and DevOps.
What our
customers say.
Industry trends.
Tell us more
about
your
needs.
Building a software solution or have an
existing one?