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We are a full-service nearshoring provider for digital software products, uniquely positioned as a high-quality partner with native-speaking local experts, perfectly aligned with your business needs.
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CHALLENGE #3: · Wrong product
You shipped on budget, on time, to nobody.
The build was right, The problem you picked wasn’t.
DOES THIS SOUND LIKE YOU?
The idea made sense. Your gut said yes, the leadership team nodded, and nobody on the product side pushed back. So you built it. The launch went smoothly, no major bugs, no technical complaints, but the users just didn’t show up. Weeks passed. Then months. The dashboard numbers didn’t move. You started wondering if it was a marketing problem, a positioning problem, or a timing problem. Looking back, the real issue was a validation problem, and it started long before the first line of code was written.
You’re not alone: 43% of startups fail because they solved a problem no one had.1
For one of our clients, the hardest part wasn’t hearing that nobody wanted the product; it was realizing that she could have figured that out much earlier, at a fraction of the cost.
1 https://www.cbinsights.com/research/report/startup-failure-reasons-top/
SOUND FAMILIAR?
“Why is churn so high?”
“We just need to get the word out.”
“Let’s ship version 2 and A/B test it!”
“The idea tested really well internally.”
Product market fit signals — Where does your team stand?
| ISSUE | WHAT IT LOOKS LIKE |
|---|---|
| Assumption | “We know what users want.” Built on gut feeling and internal consensus. No external validation. |
| Internal feedback | Tested with the team, colleagues, or management. Positive responses, but not from actual buyers. |
| Early signal | A few user interviews were completed. Some interest observed, but no structured evidence of real demand. |
| Validated | Real users confirmed the problem exists, that they’d pay to solve it, and that your approach addresses it. |
Most teams build at the “Assumption” or “Internal feedback” stage without realizing it.
How we help you break through.
-
1
Discovery | 1-2 weeks
We focus on the problem before the solution. By working directly with actual users, not colleagues, not proxies, we separate your beliefs from what you can prove. Researching the market and interviewing users helps us distinguish real demand from mere guesses. You’ll leave with an actionable problem brief, ready to challenge long-held assumptions.
-
2
Prototyping and validation | 2-4 weeks
Once the problem is defined, we explore how to solve it, research what already exists, and put rough prototypes in front of real users, fast. We use AI to rapidly surface interview patterns and iterate early, ensuring we validate concepts before costly development begins. You finish this phase with a proven, evidence-backed foundation you can build on.
-
3
Building | 3-6 months
With a validated problem and a tested solution, building is significantly lower-risk. Our engineers manage the full delivery cycle with continuous feedback and pivots. Alternatively, we hand over all user research, prototypes, and decision logs so your team builds with confidence, not guesses.
Ready to talk about it?
Most teams have a solution in mind before fully understanding the problem—that’s how product thinking tends to work. We offer a step back: A structured way to pressure-test your assumptions before committing a development team. Whether you’ve already shipped something that didn’t land or are just starting out, we help you reduce risk before it’s too late.
WHO WE ARE
We are a Berlin-based software engineering company with 100+ engineers and 15 years of experience delivering complex projects for mid-market companies across the Netherlands, the UK, Scandinavia and beyond.
Our engineering teams operate across Serbia and Bosnia & Herzegovina. We’ve spent 15 years helping teams validate ideas before they build the wrong thing. We know exactly where products, journeys, and interfaces lose users, and how to fix them. We offer both idea validation and product development experts as well as dedicated interdisciplinary teams, depending on what works best for your organization.
TRUSTED BY TEAMS AT
